At OTANI, we have developed industry-leading technology for steelmaking and rolling, and built up original production systems, quality management systems and a corporate structure. With ISO and JIS certifications, and only the second national example of undergoing evaluation on the qualification requirements for the WDI, we believe that consistently receiving top-class evaluations in quality is a matter of course.
In addition, we are working on OMI (OTANI Market-oriented Initiative) activities, where people in Sales, Production, General Affairs and Management are all involved in research into the market and customers to find out the 'current demands', which are then reflected in product development.
Presently, in the three prefectures of the Hokuriku region, we have achieved a market share of 100%, and the spread of that confidence is evident not only domestically but also overseas. We are confident that VCON will become a trusted, unparalleled brand in the not-so-distant future.

Raising the value of products and becoming a company with raisons d'etre are actually two quite different things. We believe the brand and the products that are praised for their high value become unparalleled only when the company philosophy and culture which created them are respected by customers.
In the steelmaking industry, it is the same - products in which the corporation's stance, policy and passion cannot be felt, will not become well-known brands, regardless of their superior features. It is said that OTANI has been a pioneer in electric furnace technology, in addition to having a history and a certain spirit.
By keeping this alive, we at OTANI, as an unparalleled steelmaking corporation supporting the affluence of the new era, hope to continue our operations so our raisons d'etre are recognized by the community and the market.